A very interesting National Bureau of Economic Research (NBER) Working Paper was published recently, titled USING NON-PECUNIARY STRATEGIES TO INFLUENCE BEHAVIOR: EVIDENCE FROM A LARGE SCALE FIELD EXPERIMENT, which investigated the effectiveness of policy measures based on information transfers and pro-social messages in a large-scale, natural field experiment carried out in conjunction with Cobb County, […]
Read more »Via Treehugger, an interesting report on how Americans are not making great progress on home energy efficiency improvements. As frequent visitors to this blog know, we believe that this has everything to do with motivation and incentive, namely the opportunity to utilize a transactive grid to turn behavioral changes into real currency versus simply providing […]
Read more »Via Smart Grid Library, an interesting article on paradox of conservation and the drive for utilities to adopt new business models. As the report notes: Every business wants to grow the sales of their product or service – telecom carriers want you to consume more minutes of smart phone use, restaurants want you to eat […]
Read more »Noticed an interesting press release today regarding a new Smart Energy Consumer Behavioral Segmentation study prepared by J.D. Power and Associates. While not yet seen the report itself, I am intrigued by the segment of those surveyed that want the opportunity to earn points for reducing energy use and to redeem their points for cash […]
Read more »Via MasterResource, an interesting article on the current crop of demand response strategies and tools, an era of “electronic nagging”. How about smart markets with transactive capabilities that motivate people to behave with the one item that most frequently causes behavioral change – money – instead? “I have never known much good done by those […]
Read more »Via Forbes, an interesting article offering one potential view on the future of power retailing: “…When Jan Adams got a NZ $300 (US $247) power bill back in April 2009 she could not believe it. A tiny one-bedroom flat could not possibly consume that much electricity. New Zealand has a competitive electricity market but shifting […]
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